Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition | 9780132664257 | Bookbyte

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

ISBN: 9780132664257 / 0132664259

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Book info

BY: Edition: 4th
Dimensions: 10.8 x 1.3 x 8.7 inches
Weight: 3 pounds
Note: Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, workbooks)
Category: Media / Books / Non-Fiction / Education Books

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