Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research, by Bearden, 3rd Edition | 9781412980180 | Bookbyte

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research, by Bearden, 3rd Edition

ISBN: 9781412980180 / 1412980186

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Book info

Dimensions: 11 x 1.4 x 8.6 inches
Weight: 3.61 pounds
Note: Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, workbooks)
Category: Media / Books / Non-Fiction / Education Books

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